Aristocrat is one of the largest providers in the field of gambling, if we do not consider only online casinos, but gambling in general. They are based in Australia, but their offices are located all over the world, including Africa, Russia, and the United States. First of all, they are known in the world of land-based casinos, where they really deserve their place of honor. While online gambling is not a priority for them.
If you take only online casinos, then Aristocrat can not be compared with mega studios that specialize in online gambling. But in the land-based business, they are in no way inferior in popularity to the most famous of the top online gambling providers. It is not surprising, because the company is called the second largest manufacturer of slot machines in the world, after IGT.
Aristocrat has a huge number of patents that protect their inventions. However, these are all patents for creating games for real casinos. According to the supplier, they have more than 1,265 patents, 3,099 trademarks and 130 copyrights. Not surprisingly, a developer claims that their intellectual property is one of their most valuable assets.
The company has secured the right to operate in probably all possible regulated markets. They have licenses in about 300 gaming jurisdictions and operate in more than 90 countries. This is just a huge scale.
History of the Aristocrat company
In 1953, Len Ainsworth created the company Aristocrat, which launched its shares on the Australian stock Exchange in 1996. The year of creation coincided with the heyday of slot machines in the form in which we know them today. Moreover, Aristocrat is the very first developer that is still functioning. Everyone else has already dropped out of the race.
In those relatively early years, they created quite a few innovations that changed slots. Being still a fairly young developer, Aristocrat has already broken through outside of Australia, into the American and European markets. They were the first to introduce a five-reel slot machine and switch to electronic games. This happened in the 70s, and since then, five reels have established themselves as the standard for slots in both online and land-based casinos.
Over time, the company grew, entered new markets, and acquired other developers. In 2013, they bought Product Madness and due to this maneuver, Aristocrat entered the social online casino market (non-money gambling). After another 5 years, they strengthened their position in social gambling by buying out Big Fish, one of the largest companies in this field.
In 2014, the developer’s products won them several awards at once. Buffalo Stampede slot machine became the best-selling game, Walking Dead was named Product of the Year by the Global Gaming Awards. While Five Dragons Legends was named the best slot in the Asian market.
In the same year, Video Gaming Technologies (VGT) was purchased. And in 2017, they also acquired Plarium Global Ltd, which develops free games. So, in the end, a rather big family was formed, headed by a company with a long history.
Aristocrat products
This developer has a lot of products on his account, and among them are many branded slot machines that they supply to land-based casinos. The company offers devices of different designs. These are stylish, modern offices that will not only be pleasant to win, but also just sit.
In addition to traditional slots, they also offer Winner’s World Multi-Game™ Bar Top machines that can be installed directly on the bar counters. They are very different-these are small consoles that you can play while sitting in a bar.
There is no doubt about the quality of products from Aristocrat. The manufacturer has all the necessary resources to always maintain high quality. This applies to both the main company and all its subsidiaries.
Online Casino Games from Aristocrat
If in land-based casinos the company has a whole range of famous branded slots like Game of Thrones (Game of Thrones), Big Bang Theory (The Big Bang Theory), then on the Internet their collection is much more modest.
However, their most famous slot machine, Buffalo, which has become the most popular slot several times in a row, is also offered in online casinos. This slot is so popular and recognizable that the company had to defend its Buffalo brand in court when another manufacturer released a similar game. Aristocrat has repeatedly gone to court to defend its rights, as their popular games are a great temptation for those who are looking for easier ways.
It is worth noting that the company’s achievements are mainly in the field of land-based casinos. This is where their recognition comes from. As far as online casinos are concerned, Aristocrat is not as valued there as many other studios. Many of those who play their online slots probably come from land-based casinos.
In the field of social gambling, they should have a lot of weight due to the presence of two major developers in the asset. However, in the market of online casino games for money, they do not compete with top studios.
Since online slots are adaptations of their land-based games, they have such a specific style that looks organic in land-based establishments, but stands out against the background of online slots. For players who are used to modern design, their online slots may seem a bit outdated.
Conclusion
Aristocrat is a large, respected developer who has been working for more than 60 years and supplies its products all over the world. They have done and continue to do a lot for the land-based casino industry. However, online gambling is only a secondary area of their activity, and this affects the result. In an online casino, Aristocrat is not as recognizable as it should be for such a large brand.