Bally Technologies is like Rolex among watches or Porsche among cars. That is, a company that doesn’t need any representation in its industry. Its credibility has been built up over the years and is confirmed by the high quality of its products.
In the rating of companies that have changed the history of casino development, Bally Technologies will take one of the first places. This brand was at the origin of the production of mechanical machines, video slots, and now actively develops the online direction and mobile gambling. Soon the corporation will celebrate its centenary.
Learn more about Bally Technologies
Bally’s entire history is one of acquisitions, collaborations, and innovation. But in general, in the annals of the brand, it is customary to consider the activities of several companies at once: Bally Gaming and Advanced Patent Technology.
Advanced Patent Technology was created by Alvin Snapper and Jack Solomon as a medical products company. An unexpected turnaround in the development vector of APT will happen in 1979, when the company absorbed United Coin Machine Company – one of the largest manufacturers of slot machines in Vegas. After this merger, the company’s casino, Colorado Belle, was launched, where many of the group’s new products were released for the first time. The corporation changed its name many times, until it settled on Alliance Gaming Corporation in 1994.
As for Bally Gaming, this company has been producing slots and pinball machines since 1932. In 1963, the company released the Money Honey video poker-the world’s first machine with an electronic cash register.
Bally continued to gain ground in the American gambling market, fitting well into the newly formed Atlantic City casino market. In the 1980s, the company completed several successful acquisitions. As a result, Bally’s Las Vegas casino appeared in Las Vegas, which operates in the capital of the world’s excitement to this day.
Alliance Gaming Corporation (formerly Advanced Patent Technology) and Bally Gaming crossed paths in 1995. Bally became part of the new holding company. This deal was largely influenced by the release of Bally Gaming: Game Maker in 1994. This was the world’s first MultiGame touchscreen installation. In 2006, the holding was renamed Bally Technologies due to the high level of recognition of the Bally brand.
The 90s and noughties were accompanied by numerous acquisitions, until Bally Technologies was bought out by Scientific Games in 2014. The amount of the transaction exceeded 5 billion, if we take into account the repayment of debts assumed by SG Corporation.
Online Casinos and Bally Technologies
Bally Technologies has been working in the online casino environment since the mid-90s, although the main niche of the company is still land-based establishments.
However, the brand could not ignore the changing trends in gambling. Many regulars of Vegas and Atlantic City casinos have switched to playing online, so Bally decided to digitize a number of its popular games. Now the following hits are available for playing online::
- Hot Shot Progressive is one of the slots where a huge progressive Bally jackpot is played. The standard version is 5×3 with the classic symbols: BAR, sevens, dollars, and the Liberty Bell.
- Cash Wizard is a bright and memorable slot machine where gamblers also have a chance to win a progressive jackpot in the wheel of Fortune.
- Quick Hit and Quick Hit Black Gold are two more classic slots with a 5×3 field, 30 paylines, numerous bonuses and multipliers.
The portfolio includes more than 100 slots. Mostly classic symbols are used, and the genres are very diverse. Games are adapted for mobile platforms and use HTML5 technology.
Other company products
In addition to slots, Bally Technologies produces video poker and high-quality software for the gambling industry. For example, the Bally Casino company surprised with its Alpha 2 Pro Curve products – a functional slot cabinet that “reads” the results from the physical wheel of fortune.
The manufacturer produces chips for roulette tables, face recognition systems for players, and electronic versions of blackjack. More and more active developments are being made in the online niche. Powerful servers and systems for remote management are being released, and the social casino industry is being developed.
There is no casino niche in which Bally Technologies has not been highlighted. It is one of the most respected companies in the entire industry, collecting a dozen prizes at trade shows every year due to innovation and high quality products.