Play’n Go is a major manufacturer of online slots and gambling software from Sweden. The company has been producing iGaming products and solutions for more than 10 years, putting innovation and quality at the forefront of its activities. To date, more than a hundred licensed online casinos have chosen Play’n Go as a game provider. And this figure only promises to grow in the future.
Company history and profile
Even before its foundation in Sweden in 2004, the studio had experience in the online gambling market. The core of the Play’n Go team has been creating software for other iGaming providers since 1997. And in 2004, we launched our own brand.
Already in 2005, the company started developing a pilot mobile project. In 2007, at the ICE Totally Gaming show in London, the developer presented the first mobile slot machine. This was the first such precedent in the history of ICE exhibitions. Play’n Go has been releasing full-fledged slots for mobile devices since 2011. The provider adheres to the Mobile First concept.
Play ‘ n Go was one of the first companies to obtain a license from the Danish gambling regulator and enter into an exclusive agreement with Unibet. Gradually, the provider acquired a network of partners and entered other regional markets. Currently, the list of Play’n Go partners includes platforms and providers SoftSwiss, Hugo Games, EveryMatrix, PAF, SkillOnNet, Multiloteri, and Proactive Gaming. The developer’s products are used by brands of GVC, Metro Group, Betclic, Kinder Group, Betsson Group, popular online casinos Mr. Green, Bet365, BitStarz, SlotsMillion, Lucky Casino, Casumo and many others.
The studio is still headquartered in Växe, Sweden. There are also offices in Budapest and Sliema (Malta), Manila and London. The company has licenses from the gambling commissions of Great Britain, Alderney, Malta and Romania, Denmark, Spain and Colombia. The last two permits were obtained in January 2018.
Play’n Go’s online casino software has been tested by independent testing organizations: BMM Testlabs, Itech Labs, Gaming Labs. Over the years, the manufacturer has been awarded several industry awards. In addition to regular IGA and EGR nominations (more than 10 in total), the developer managed to win twice in the category “Best Slot Manufacturer” (IGA, 2017 and 2018) and “Best Developer” (EGR Italy, 2017).
Business features
In addition to being one of the first developers to develop mobile slots, this developer is also one of the largest omni-channel providers. This distribution format makes Play’n Go products available in online casinos, land-based, hybrid establishments, and social networks.
Close attention is paid to developing tools that simplify the integration of developer software for partners. An example of such a development is the GAT suite, which allows casinos and online casinos to implement slots and other games of the studio in a convenient format.
The company’s core values are creativity, flexibility, and a high level of detail.
Play’n Go Online Slots
In total, there are more than 100 slots in the developer’s portfolio. This is without taking into account some exclusive slot machines that are only available on the websites of specific brands.
In the online casino, Play’n Go stands out for its colorful slots with HD graphics and a small number of paylines. Old slot machines usually have no more than 10 of them, while new ones have 30, 40, or more. RTP ranges from 95-97%. Medium-volatility games dominate. Although there are exceptions. Mechanics are mostly standard: 5×3. Traditionally, there are bonuses, free spins, features like Expanding Wild, megacharacters, and respins.
The games are adapted for mobile devices. Old slots released on FLASH are actively converted to HTML5 format.
The most popular slot machine in the developer’s portfolio is Book of Dead, which is a sequel to Book of Ra from Novomatic. This is another representative of the Ancient Egypt genre with corresponding symbols. This is a slot with five lanes and three rows. The key features of Book of Dead are rather high volatility and free spins with an additional multiplier, which are activated if three scatters appear on the reels. The machine’s RTP is 96.21%, the number of lines is from 1 to 10.
Mystery Joker is one of the most generous developer slots (96.88%) with a 3×3 playing field. Another incarnation of Liberty Bell with some modifications. The game is played on five fixed paylines. The developers added a scatter to the slot. Three of these symbols give you 10 free spins, during which you can win additional respins.
Golden Colts-video slot released in 2018. Compared to long-standing hits like Book of Dead and Mystery Joker, it stands out for its graphics and features. This is a 5×4 slot with 40 fixed paylines in the dark Western genre. The slot machine has a wild card and an iron skull scatter. Three skulls activate the reel, where the player can win one of seven bonuses: huge symbols (up to 4×4), 3 free spins with fixed wilds on the reels, respins, an additional multiplier, a fixed mega symbol 2×2, a choice of posters with multipliers.
The choice of genres is huge: Ancient Egypt, Asia and the East, anime, underwater world, Vegas, fruit, legends and folklore, holiday slots and so on. The slot machines have been translated into 27 languages. There are auto-play settings (stop loss, stop win), options for graphics, effects, and audio. There are slot machines with animated graphics and HD animations.
Other company products
Play’n Go develops more than just slots for online casinos. The provider’s portfolio includes products in the following areas::
- Table games: two wheels of Fortune, three types of roulette, four blackjack, mini Baccarat, Hold’em and some other games.
- Four types of video poker;
- Two Scratch Games;
- Triple Chance Hi Lo Dice Game
- Two video bingo games.
As a result
Play’n Go is confidently among the largest providers of games for the online gambling industry. Since 2004, the company has grown into a regular nominee for prestigious awards, and its products are available in two hundred licensed online casinos. And after the creation of the omni channel, slots and games from the Swedish studio are increasingly appearing in land-based clubs.